Booming Wedding Market

A family unfamiliar with the concept of a same-sex wedding holds a Q&A session with a gay man. Watch more Key & Peele:
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Booming Wedding Market

According to a recent survey entitled “American Wedding Study 2006,” conducted by The Conde Nast Bridal Group, concludes that the average amount spent on weddings has increased to almost ,000.

It is predicted that 2.3 million Americans will get married this year, and there will be more than 44,000 weddings each weekend with 380 million wedding guests attending.

With an average age of 27, brides are becoming more mature than ever. About 70 percent are paying, at least partially, for their own weddings. Unexpected costs are common as over one third of couples are spending more than planned.

“This authoritative survey shows that the wedding industry is not only vital but is in fact thriving,” says Daniel Lagani, vice president and publisher of The Conde Nast Bridal Group. “Couples are entering this ‘Wedding Lifecycle’ from the engagement to the reception right up to the honeymoon in ever growing numbers flush with happiness and optimism,” Lagani says.

Approximately 16 of all weddings are destination-weddings. Destination-weddings are still expensive, but, on average, cost a couple of thousand dollars less than traditional weddings.

Destination-weddings are expected to have an average of 63 guests while traditional weddings are estimated to have 165 guests.

The most popular time for engagements are still the winter holidays with December being the busiest month of engagement. The time frame between engagement and marriage is 14 months.

In light of significant cost increases and a considerable delay in getting married, expect “The Echo Boom,” children of the Baby Boomer generation who make up 71 million men and women to emerge. “They are the next big generation to move into the ‘engagement zone,’ as the oldest in the group will reach the marriage age of 27 in 2006,” Lagani says.

The top three growth categories in wedding spending are wedding photography, attendants’ gifts, and wedding rings.

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A Practical Wedding: Creative Ideas for Planning a Beautiful, Affordable, and Meaningful Celebration

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An Insanity-Free Wedding: It Can Happen!Getting engaged is exhilarating…until it sets in that a wedding costs three times what you thought, and takes five to ten times the effort it reasonably should. And then there are the expectations: from calligraphy invitations to satin chair-covers, all those things that Must Be Done or everyone will be Horribly Offended. Or will they?A Practical Wedding helps you create the wedding you want—without going broke or crazy in the process. After all, what really matters on your wedding day, what you’ll remember ‘til you’re old and gray, is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You’ll discover: The real purpose of engagement (hint: it’s not just about the planning) How to pinpoint what matters most to you and your partner DIY-ing your wedding: brilliant or crazy? Affording

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26 Comments on "Booming Wedding Market"

  1. knobbyreads "eliba" | September 25, 2014 at 7:19 pm |
    42 of 42 people found the following review helpful
    5.0 out of 5 stars
    The new wedding-planning bible for the sane bride, December 18, 2011

    Verified Purchase(What’s this?)
    This review is from: A Practical Wedding: Creative Ideas for Planning a Beautiful, Affordable, and Meaningful Celebration (Paperback)
    I’ve been reading A Practical Wedding, the blog, since my engagement in early 2009. I’m not sure how I stumbled across it, but somehow, in my search of wedding blogs to consume my time and give me ideas on my own wedding planning, I found Meg as she was planning her wedding, and was struck by her wisdom. This was a woman who had her head screwed on straight: a woman who understood that it’s about the commitment, not the décor; it’s about the people, not the “pretty.”

    Here’s the thing about the APW blog: it is updated daily with information, inspiration, words of wisdom, and discussion. There is so much goodness in the blog that you could get lost in there for days, chasing links and discovering the smart things that other people have discovered in their own wedding — and life — experiences. The A Practical Wedding book distills this wisdom into a 200-page guidebook of sorts, in the order that you will probably need the information. It paces you through the engagement, the hows of planning a celebration that is uniquely yours, the ways of dealing with the pressures of planning such an event, to the wedding-day comedown and honeymoon.

    I honestly wish this book had been around when I was engaged, because the introduction itself summed up a dozen lessons I learned while planning and I could have saved myself some grief, thinking I was “the only one” dealing with these stresses. In the first chapter, Meg says, “You’re going to need some touchstones of sanity during this process.” I can see engaged couples reading this book from cover to cover when they first get it, in anticipation of figuring out what is to come, and then using the book as a bible throughout each step of the wedding-planning process. This book WILL BE a touchstone of sanity. When you get derailed by something judgmental your Aunt Muriel said, or you feel inadequate because your wedding doesn’t look like something perfectly styled on the pages of a magazine or wedding blog, and you start to reevaluate and question your choices, this book will set you back on the path to stability and reason.

    The wedding industry is here to sell you things, and tries to convince engaged couples that if they don’t get it they are doing themselves, their guests, and their wedding a disservice. But Meg tells us — and has other sane, practical brides and grooms joining the discussion with their wedding experiences — that you should focus on your priorities and that we can take or leave the rest. The book will save you money. It will save you a lot of grief trying to understand and control your budget. It will save you some tears (though not all, because wedding-planning is bound to make even the strongest of us break down at least once).

    Most importantly, it will help you to shape your wedding into something that reflects you as a couple, and will guide you towards that goal in manageable steps while following the path of least resistance.

    Seriously. Buy this book.


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  2. Elizabeth Clayton | September 25, 2014 at 6:45 pm |
    139 of 140 people found the following review helpful
    5.0 out of 5 stars
    the best wedding planning book I’ve read, December 11, 2011
    Verified Purchase(What’s this?)
    This review is from: A Practical Wedding: Creative Ideas for Planning a Beautiful, Affordable, and Meaningful Celebration (Paperback)
    I’m a professional wedding planner. When I first started planning weddings five years ago (for friends, I had no idea at the time that I’d one day be doing this professionally) I read pretty much every wedding planning book I could get my hands on that didn’t seem totally insane, because that’s what I do when I want to learn about something – I read. And while I picked up some helpful pieces here and there, there was not a single book that I loved overall. I wish that this book had been around then.

    Now, I didn’t learn anything from this book, but that’s because, well, I now do this professionally. However, if you’re not a professional wedding planner? You will learn things. Good things. Things like how to find an affordable venue, and that it’s OK to sometimes cry during the planning process, and why you should focus on your ceremony, and when and why you need to ask for help.

    It’s a wedding planning book that manages to deal with both logistics (important! weddings are full of logistics, and they are often overwhelming) and, probably even more importantly, also deals with the often intense emotional logistics around weddings and marriages. It reminds you that your wedding is not just a big party, it is the start of your marriage.

    So go buy it, and buy a copy for your mother, and copies for all of your friends who are getting married. This book is definitely my new go-to engagement party gift. If you are a regular reader of the APW blog, rest assured that it’s different than the website. The book walks you through wedding planning from engagement to post-honeymoon, all in a concise, smart, practical way. It pulls from many of the wisest posts on the site, but is in fact an entirely new piece of work that is valuable in an entirely different way to anyone who’s planning a wedding.

    The wedding industry in America gets a bad rap for a reason – it’s generally full of people and organizations who are trying to get you to buy more, do more, stress more. Couples who are getting married need all the help they can get in getting away from this – it’s insidious, and can trap even the most sane, laid back people into thinking that they have to do things a certain way, because it’s a wedding and it has to be perfect. My favorite line in the book is tied between “There is a whole wedding marketing machine set up to sell you the perfect wedding, but the reality is, things are going to go wrong on your wedding day. That’s fine. It’s great, even. It’s the imperfections that make the day yours.” and (a quote from a real-life former bride) “I honestly just gave it up to Jesus. I mean, WWJD anyway? He wouldn’t stress about anyone handing out some program fans, I’ll bet you that much.”



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  3. Dr.Coca- Cola | September 25, 2014 at 5:56 pm |

    will AyAyron be at the wedding?

  4. someoneyouknow12 | September 25, 2014 at 5:29 pm |

    in 24 hours you will probably see the gay community flag this down……lol

  5. Key & Peele – Gay Wedding Advice:

  6. 1:06 lol is that Gary Anthony Williams?

  7. The had my dying Key & Peele – Gay Wedding Advice:

  8. justin george | September 25, 2014 at 3:16 pm |

    Lol This fucking hillarious 

  9. Martial Artsg | September 25, 2014 at 2:29 pm |

    Jesus is near , he is truth and dedication. His strength is like a fierce
    lion. All shall bow to him. Go seek The Lord and be saved .

  10. LucidlyJackie | September 25, 2014 at 2:13 pm |

    I’m straight but would totally love for people to throw skittles. Skittles
    are awesome.

  11. I believe in God and am gay. Problem?

  12. However, its naive to think its the same thing, there still are some


  14. “Now can we see the pony show from the straight section?! or we way in the
    back somewhere?” I’ve not laughed this hard in forever! HA!

  15. So NPH doesn’t show up at every gay wedding?

  16. How to attend a Gay Wedding.

    Throw couscous? Skittles? 

  17. Chris Robinson | September 25, 2014 at 10:20 am |
  18. Key & Peele – Gay Wedding Advice

  19. That’s Abe from Malcom in the middle

  20. Fuck ya, lance riddick. That’s a pussy on the chainwax

  21. I’m gonna do all of that at my gay wedding…

  22. Lots of familiar faces in this skit.

    Vy Smith-Wilkes from The Fresh prince of Bel Air
    Lance Riddick from The Wire
    Romany Malco from the 40yr Old Virgin
    Gary Anthony Williams aka Uncle Ruckus from The Boondocks
    The woman that asked if it was ok to gasp during the kiss, she used to be
    on Mad TV with Key and Peele, forgot what season, though.

  23. “I dunno… Couscous.” LMAO. That’s Cockroach from The Cosby Show aka Carl
    Anthony Payne II :)

  24. I would totally say eewww if I saw 2 men kiss.. its gross. cant help that

  25. OverthereLook | September 25, 2014 at 6:53 am |

    Look, I get the humor and it’s hilarious but gay people ARE different. We
    can’t just act like it’s all the same. People these days don’t know what
    equality is anymore. Like females with their claims of double standards.

  26. Fake and gay.


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